Friday, October 29, 2010
Monday, October 25, 2010
retail analysis
1. I observed the store Claire's, which is a jewelry store that is mainly marketed to girls.
2. a) The outside of the store has glass see through windows covering the whole store. The entrance is not very big since it is not a very big store.
b) The sounds that could be heard inside the store were the music being played and the conversations between the customer and worker.
c) The merchandise was all displayed on many white spinning cylinder racks. On each rack, there were many jewelry items that were packaged with the signature light purple Claire's package.
d) The floor was mainly all white and was made out of tile.
e) The store inside doesn't have too many signs except for the big Claire's one on the outside.
f) The cashier area is placed in the center of the whole store.
3. I feel that the business is trying to project sort of a girly look. This is because all they pretty much sell is jewelry, but the jewelry is sold with colors like pink and purple, which are normally colors girls would like.
4. Customers were able to look at many products within a short period of time because it is not that crowded or busy and the revolving racks spin around easy to get a good look at things.
5. What I found interesting was that the whole time I was there were no men that walked in, which makes sense since the image of the store doesn't really appeal to men.
2. a) The outside of the store has glass see through windows covering the whole store. The entrance is not very big since it is not a very big store.
b) The sounds that could be heard inside the store were the music being played and the conversations between the customer and worker.
c) The merchandise was all displayed on many white spinning cylinder racks. On each rack, there were many jewelry items that were packaged with the signature light purple Claire's package.
d) The floor was mainly all white and was made out of tile.
e) The store inside doesn't have too many signs except for the big Claire's one on the outside.
f) The cashier area is placed in the center of the whole store.
3. I feel that the business is trying to project sort of a girly look. This is because all they pretty much sell is jewelry, but the jewelry is sold with colors like pink and purple, which are normally colors girls would like.
4. Customers were able to look at many products within a short period of time because it is not that crowded or busy and the revolving racks spin around easy to get a good look at things.
5. What I found interesting was that the whole time I was there were no men that walked in, which makes sense since the image of the store doesn't really appeal to men.
Friday, October 22, 2010
egg drop
I thought that the egg drop was very entertaining and interesting. For our group, we first decided it would be a good idea to freeze the egg so i would not break as easily. After a night of freezng, we put the package together, which consisted of a shoebox and a blanket for padding. When we dropped our egg, the whole ice block it was in broke, but the egg itself didnt since it was hard as a rock. Even the yolk was frozen into a yellow ball. Even though are egg technically didnt break, its hard to determine if that was even fair to do, so for next time we should try something with alot more padding and no freezing of the egg.
http://jakubiksblog.blogspot.com/ John Jakubik
http://kzooseminar.blogspot.com/2010/10/egg-drop.html Keaton Adams
http://jakubiksblog.blogspot.com/ John Jakubik
http://kzooseminar.blogspot.com/2010/10/egg-drop.html Keaton Adams
Wednesday, October 13, 2010
The Science of Shopping
1) I felt that the main point of this article was that basically the buyer or consumer is very predictible when it comes to shopping for items. Designers know this about consumers so they adjust their sale designs in a way to get the consumer to buy what they want so they can make money. For example, grocery stores are set up as to have the consumer to have to walk all arond the whole store before actually getting to what they need to buy, but by designing the store this way it allows for the possible of more unwanted items.
2) For me, the store's design does not influence me. I don't really enjoy going out shopping and just looking for things to buy. Whenever I do go shopping, I have what I want to buy in my mind and I just focus on going to get that.
3) The first thing I would analyze in a store is the environment. If the environment of the store doesn't seem to be welcoming, then chances are not as many people will step in. This includes the lighting of the store, the colors it uses, and the attitude of the workers there. The next thing I would look at is the placement of items throughout the store. If the more popular items are in the back of the store, then that just results in more walking which is a turnoff. Finally I would look at the location of the store. A store downtown might be more busy than one not there.
2) For me, the store's design does not influence me. I don't really enjoy going out shopping and just looking for things to buy. Whenever I do go shopping, I have what I want to buy in my mind and I just focus on going to get that.
3) The first thing I would analyze in a store is the environment. If the environment of the store doesn't seem to be welcoming, then chances are not as many people will step in. This includes the lighting of the store, the colors it uses, and the attitude of the workers there. The next thing I would look at is the placement of items throughout the store. If the more popular items are in the back of the store, then that just results in more walking which is a turnoff. Finally I would look at the location of the store. A store downtown might be more busy than one not there.
Monday, October 11, 2010
Isn't it Iconic and The Power of The Box
1) I feel that packaging is very important in marketing a product because it has to be able to catch the consumers eye so they will at least consider the product. Its like judging a book by its cover, because your not going to want to read a book if the cover is not appealing to you at all. When a product is put out on the market, the packaging of the product results in a hit or miss. If the packaging is not appealing then its sells will be significantly lower and vice versa. When I was younger I always wanted my mom to buy me Lunchables becaue they always looked so cool to me with all the different colors and pictures on the box.
2) When I think about Stacey King Gordan's five requirements of being a iconic package, I think of Gatorade. For every flavor it releases, it uses simple colors so it is not too much to look at. It also has a unique bottle shape that no other drink really has. The bottle is very distinguishable from others because of the big G on the bottle. Most importantly, the product inside the package tastes exceptionally good.
3) Usability plays a pretty big role in packaging. The product should look good, but also the package should be able to do its job and meet certain needs of the consumer. For example, gum packages are made so that it easily fits in your pocket and so that you are able to grab a piece of gum with no difficulty at all.
2) When I think about Stacey King Gordan's five requirements of being a iconic package, I think of Gatorade. For every flavor it releases, it uses simple colors so it is not too much to look at. It also has a unique bottle shape that no other drink really has. The bottle is very distinguishable from others because of the big G on the bottle. Most importantly, the product inside the package tastes exceptionally good.
3) Usability plays a pretty big role in packaging. The product should look good, but also the package should be able to do its job and meet certain needs of the consumer. For example, gum packages are made so that it easily fits in your pocket and so that you are able to grab a piece of gum with no difficulty at all.
Friday, October 8, 2010
Know it All
1) The article mainly talks about the fonder of the website and how it all got started and about how it still is progressing today. Wikipedia is an online free encyclopedia that has information on nearly everything. The article also talks about how the site is not always credible due to the fact that basically anyone can edit information on the site.
2) "Wikipedia remains a lumpy work in progress. The entries can read as though they had been written by a seventh grader: clarity and concision are lacking; the facts may be sturdy, but the connective tissue is either anemic or absent; and citation is hit or miss." I think that this passage is effective because it first states that wikipedia is a work in progress and after expands on that statement with a detail.
3) The main difference between the two sites is that Encyclopedia Britanica only allows accurate information to be published so the site is more credible. Whereas Wikipedia lets pretty much anyone publish any information, even if it is false. Britannica is also offered as a physical book which Wikipedia does not offer.
2) "Wikipedia remains a lumpy work in progress. The entries can read as though they had been written by a seventh grader: clarity and concision are lacking; the facts may be sturdy, but the connective tissue is either anemic or absent; and citation is hit or miss." I think that this passage is effective because it first states that wikipedia is a work in progress and after expands on that statement with a detail.
3) The main difference between the two sites is that Encyclopedia Britanica only allows accurate information to be published so the site is more credible. Whereas Wikipedia lets pretty much anyone publish any information, even if it is false. Britannica is also offered as a physical book which Wikipedia does not offer.
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