retail analysis

1.  I observed the store Claire's, which is a jewelry store that is mainly marketed to girls.
2.  a) The outside of the store has glass see through windows covering the whole store.  The entrance is not very big since it is not a very big store.
b) The sounds that could be heard inside the store were the music being played and the conversations between the customer and worker.
c) The merchandise was all displayed on many white spinning cylinder racks.  On each rack, there were many jewelry items that were packaged with the signature light purple Claire's package.
d) The floor was mainly all white and was made out of tile.
e) The store inside doesn't have too many signs except for the big Claire's one on the outside.
f) The cashier area is placed in the center of the whole store.
3.  I feel that the business is trying to project sort of a girly look.  This is because all they pretty much sell is jewelry, but the jewelry is sold with colors like pink and purple, which are normally colors girls would like.
4.  Customers were able to look at many products within a short period of time because it is not that crowded or busy and the revolving racks spin around easy to get a good look at things.
5.  What I found interesting was that the whole time I was there were no men that walked in, which makes sense since the image of the store doesn't really appeal to men.