1) The author's main points in this chapter were basically the description of the different design strategies. The author provides the reader with an understanding of how different objects are created for different reasons. The strategies he talks about are visceral, behavioral, and reflective design. Visceral design focuses mainly on the style of the object and how it looks. Behavioral design mainly focuses on how well the object works. Reflective design deals with the actually meaning of the product.
2) In both of Norman's articles, he basically talks about the design of the many everyday objects in the world. However, each article takes a different path on the idea of desgining objects. In The Design of Everyday Things Norman talks about how many objects have problems with their design and how they need to fix the problem. In Emotional Design, he talks about the different stategies of how to design an object in order to appeal to different cultures.
3) I went to a very nice resteraunt one time and ordered their specilty steak. When they brought it out to me i was so surprised at how good it looked, but when I ate it, it did not taste as good as I thought it would. The creative presentation of the food demonstrates an example of visceral design because it was very appealing to the eye but didn't quite get the job done. An example of behavioral could be a calculator because even though they are not the best stylish thing it still does its job very well. An example of reflective design could be an iPod because of how high the reputaion that apple has. No other company can really compare with apple and thus factors into the consumer's mind.
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