1) A website should only be intended for the customer, not the producer. The customer really doesn't care about the website or the producer, they just want to be able to solve their own problems by using the website. I agree with topic number 2 on the website, in that the website should be simple and if someone can't figure it out in like 5 seconds then it is a failure.
2) I feel like one of the most important points is being simple. Customers don't want to use a web site that they can't even figure out how to use. Another important point is that the web site should be user-focused because the customer cares about solving their problems and doesn't care about the producer who designed the web site.
3) simplicity
color
layout
font
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