Main Street

1)  "Generator" store
obstruction of view
parking
advertising signs
cleanliness

2)  Although malls have their advantages over Main Street, I think that Main Street should stay as it is and keep its individuality.  I feel that a lot of consumers are attracted to this type of shopping rather than a traditional mall, so there is no reason to take away something that people already like.

3)  Most important qualities:
security
cleanliness
variety of stores
price
parking
other consumers there