1) I felt that one of the author's key points in this chapter was that to be successful, you have to be able to attract your customers to you. If the traffic in a certain is more busy than another one, then the city with more congestion will have more success with the downtown stores. Also, the window display is very important because the display can attract some window shoppers to at least stop and look at the merchandise, and this can later lead to one of those window shoppers becoming an actual customer of the store and purchasing something.
2) Both Whyte and Norman seem to agree on the concept of visceral design. They believe you need good display of items to be able to attract customers. Such as the attractive window displays some stores put out. They both think that a store should be behavioral because it needs to function well as a store. However, Norman doesn't agree with Whyte on the idea that congestion attracts more customers. Norman would rather have a clean, not busy downtown.
3) window display
congestion
second story stores
size of sidewalk
store variety
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