Tuesday, November 16, 2010

Jennifer Steinhauer

1)  "an advertisement that features a shirt, jacket, hat and pants shows that the store sells many interchangeable separates..."  This quote relates to clothing advertising because like the quote says if a store is advertising more than one type of clothing then chances are that store is selling more variety of that clothing.  If the store advertises more clothing then they will most likely get more customers.  More customers makes the store more popular and could possibly have their clothing items to create its own identity for itself.


2)  Some examples of clothing companies that have iconic advertisements are Ralph Lauren, Calvin Klein, Levi's.  file:///Users/drewbrown/Desktop/3217_main_image_1243626699.jpg  The picture shows that it is marketing to more "preppy" and "rich" kids.  They are selling upper body and lower body clothing, along with shoes.

3)  Brand image has only influenced my decision to buy certain clothing for only jeans and shoes.  Every other type of clothing does not matter to me as much, so i buy pretty much any brand.  I think that the clothes define the people, because you see the same types of people wearing the same types of clothing.

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